Dennis Cass: "Everybody’s a marketing genius."

Reading Under the Covers is a Bella Stander's blog subtitled, Commentary on Writing, Publishing & a Bunch of Other Stuff. Bella is a publishing industry writer, speaker and connector based in Denver, Colorado, according to her Blogger profile. She has been blogging since 2005. On Monday, July 21 she posted an interview with Dennis Cass of Book Launch 2.0 fame.

If you have not seen Book Launch 2.0, it is a wonderful example of what is an internet phenomenon--short video clips that are so engaging they spread like wildfire and can circumnavigate the earth in a matter of minutes. BL 2.0 is not a book trailer (short video clips advertising an author's new book viewable on publisher's and author's websites as well as on Amazon.com or Barnesandnoble.com) because it does not mention the title of the Cass's book (HEAD CASE: How I Almost Lost My Mind Trying to Understand My Brain). The clip did translate into sales for Cass's books however. Accoring to Cass, the clip was an experiment that proved to be quite successful.

Dennis Cass is a past student of Ian Leask. Ian is the founder of Scarletta Press and The Queue. A British transplant, Ian has been part of the literary scene in Minneapolis for over twenty years, has been teaching writing courses for almost that long, providing private manuscript consultation and is a producer/host for KFAI radio's Write On! Radio. Ian sends his congratulations to Dennis Cass.

Check out the interview then go out and find yourself a video making friend!!